Post by MI on Nov 9, 2023 6:48:30 GMT
Focusing solely on the number of searches for a phrase - without analyzing the user's needs - may not bring the expected results. Moreover, Google focuses on showing users results that best match their intentions. User satisfaction and the length of the session on the website are of great importance in the process of positioning websites and e-commerce stores. But how to determine user intent? The starting point should be verification of search results.
Before you start writing any text, enter your main keyword phrase in the search box and see what results you get. Whether it be guides, offer pages, product cards. Specialized tools will also be helpful. User intention and website visibility Ignoring user intent is a photo retouching waste of time and energy. Imagine this situation. You create a long, substantive article about keywords - you include definitions, describe individual types of phrases, etc. You prepare infographics, alt attributes , and invest in link building. Unfortunately, your text does not appear in the TOP.
Moreover, the visibility of a given subpage is decreasing. What could be the reason? Content not tailored to user intentions. It may be that users entering the phrase key phrases will be interested in case studies , texts in which the selection of phrases is discussed step by step, and not in a detailed explanation of what key phrases are. User intention and conversion Of course, it may also happen that a subpage will gain visibility for a given phrase. But unfortunately, website visibility is not everything. The website should also convert and generate profits. If (despite visibility), there is zero traffic on the site and the user leaves the site in a fraction of a second, something is wrong.
Before you start writing any text, enter your main keyword phrase in the search box and see what results you get. Whether it be guides, offer pages, product cards. Specialized tools will also be helpful. User intention and website visibility Ignoring user intent is a photo retouching waste of time and energy. Imagine this situation. You create a long, substantive article about keywords - you include definitions, describe individual types of phrases, etc. You prepare infographics, alt attributes , and invest in link building. Unfortunately, your text does not appear in the TOP.
Moreover, the visibility of a given subpage is decreasing. What could be the reason? Content not tailored to user intentions. It may be that users entering the phrase key phrases will be interested in case studies , texts in which the selection of phrases is discussed step by step, and not in a detailed explanation of what key phrases are. User intention and conversion Of course, it may also happen that a subpage will gain visibility for a given phrase. But unfortunately, website visibility is not everything. The website should also convert and generate profits. If (despite visibility), there is zero traffic on the site and the user leaves the site in a fraction of a second, something is wrong.